Content of the study

After more than 15 years of steady premiumisation in building construction, a clear change is emerging in the new construction segment. The industry is facing a creeping commoditisation driven by various factors. In the new construction sector in particular, a changing building mix, the growing negotiating power of users and the continuing pressure on construction costs are responsible for the shift in focus from premium products to standardised solutions. In this brief study, we have analysed how affected companies should react to this change and position themselves for the future.

PLEASE NOTE: The study is currently only available in German.

Your contact person

Christoph Blepp
Christoph BleppManaging Partner

Christoph is a founding partner of S&B Strategy GmbH and is responsible for strategy development and implementation.

He has 17 years of experience as an officer, strategy consultant and managing director, gained at PwC Deals Strategy, smaller consultancies and the German Armed Forces. He studied Political Science and Economics at the University of the German Armed Forces in Munich and completed an MBA at WFI.

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