ACCESSING NEW CUSTOMER GROUPS
"The market and customer structure is constantly changing."
This requires the alignment of the product and service portfolio to new, attractive customer groups. We identify potential and support you in tapping into it.
Problem
Do you already recognise potential in the market by penetrating additional or new customer groups, but your sales and the current scope of services are not geared towards this?
Market penetration concepts and strategies
Through clear, fact-based identification of real customer needs and turnover/sales potential, we work with you to define the potential in the end markets relevant to you and the skills and investments required to achieve this. If required, we will accompany you and your staff in the implementation of the market development concept.
Your contact persons
Ana graduated with a business degree from Western Connecticut State University in the USA, and also spent a year studying at WFI University in Ingolstadt. With a strong foundation in business, she spent over 7 years at a leading international scientific software and biotechnology company, where she worked in both the business support department and marketing for the EU region.