PENETRATING REGIONS AND MARKETS
"True internationalisation means really penetrating foreign markets in Europe, Asia or America."
This requires knowledge of routes to market, relevant sales channels and customer groups, differentiation levers, competitive forces and market dynamics and size.
Problem
The attractiveness of one or more markets is apparent, but it is not clear in detail how big the potential is and what capabilities are required to penetrate customers locally.
Internationalisation concepts and strategies
We support you with effective internationalisation concepts and strategies, with organic and inorganic approaches, by identifying the attractive end segments and the capabilities required for penetration and supporting you and your team in local organic market entry or larger make-or-buy processes – up to active preparation and support of a local takeover of a competitor.
Your contact person
Patrick is a founding partner of S&B Strategy GmbH and is responsible for the M&A division.
With over 12 years of experience as a managing director, consultant and manager focussing on corporate and investor acquisitions, he is a proven expert in M&A – both for buy- and sell-side mandates. Patrick gained extensive experience in the deals division of PwC, on the management board of Hubert Burda Media and in the context of M&A and strategy projects for national and international clients in Europe and Asia. Patrick completed his Master’s degree in Business Administration at the Amsterdam Business School.