S&B Strategy advises HomeServe Germany on the acquisition of the Sturm Group (Sturm Sanitär- und Heizungstechnik GmbH, Sturm Neue Energie GmbH and Schulz GmbH)

Our team advised HomeServe Germany, a subsidiary of the international HomeServe PLC, on the acquisition of the Sturm Group. The transaction was signed in November 2022.

HomeServe is one of the leading HVAC trade groups with a focus on private end customers and residential construction. With a presence in eight countries and a total of around 9,000 employees, HomeServe focuses on actively strengthening trade companies in the respective regions by bundling central functions. This allows the companies to concentrate on consulting, installation and service in the HVAC and electrical trades. With this acquisition, HomeServe is expanding its presence to the greater Stuttgart area.

The Sturm Group is a renowned provider of sanitary, heating and air conditioning and photovoltaic services for private end customers and residential construction. The company has built up an excellent reputation for expertise and quality. The takeover secures Sturm’s succession in the long term and at the same time lays the foundation for expansion in the greater Stuttgart area.

Our team supported HomeServe comprehensively as lead M&A advisor throughout the entire acquisition process up to the successful signing as well as with an operational due diligence.

Quick Facts


  • November 2022


  • Leading HVAC trade group with a
    focus on the private end customer
  • Active worldwide with approx. 9,000 employees in eight countries
  • Headquarters of the German company in Frankfurt am Main

Sturm Group

  • Leading HVAC company in the greater Stuttgart area
  • More than 70 employees
  • Focus on installation and maintenance
    of sanitary, heating, air conditioning and PV systems for private end customers and residential construction

Deal Value

  • Undisclosed


  • M&A Lead Advisory
  • Operational Due Diligence


  • Patrick Seidler, Managing Partner
  • Maximilian Maurer, Senior Manager
  • Thomas Kasper, Senior Associate



Patrick Seidler

Patrick is a founding partner of S&B Strategy GmbH and is responsible for M&A.

With over 12 years of experience as a managing director, consultant and manager with a focus on corporate and investor acquisitions, he is a proven expert in M&A – both for buy- and sell-side mandates. Patrick gained extensive experience in the deals division of PwC, on the management board of Hubert Burda Media and in M&A and strategy projects for national and international clients in Europe and Asia. Patrick completed his Master’s degree in Business Administration at the Amsterdam Business School.

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Maximilian Maurer

Maximilian Maurer

Maximilian holds a Bachelor of Science from the University of Passau. He has several years of professional experience as founder of an FMCG retail company and at the Big-Four consultancies EY and PwC, as well as at a strategy boutique.

Maximilian gained extensive experience in commercial deals and M&A through his project work in the construction supply and software industry.

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