S&B Strategy advises urb-x on growth financing and the search for a strategic partner

S&B Strategy advises urb-x on growth financing and the search for a strategic partner

Our team advised the owners of urb-x in their search for a strategic growth partner. The transaction was signed in September 2023.

urb-x is a young, innovative company based in Basel, Switzerland, which has developed a sustainable, high-tech construction system for the creation of efficient and safe cycle highways made of wood. The urb-x system is designed to improve cycling infrastructure, particularly in urban areas, thereby increasing safety and reducing travel time for commuters. The aim of the transaction was to gain a strong partner for the further growth of urb-x, which fits seamlessly into the dynamic company environment.

With around 2,000 employees at its sites in several countries, the HASSLACHER Group is one of the largest and leading timber industry companies in Europe and is active worldwide as an innovative supplier of sawn timber, glulam, cross-laminated timber and solid structural timber for modern timber construction.

With urb-x, the future segment of sustainable infrastructure construction is to be further penetrated.

Quick Facts


  • September 2023


  • Innovative developer and manufacturer of intelligent cycle highways
  • Modular design for sustainable infrastructure in urban areas
  • Company headquarters in Basel, Switzerland


  • Global company for integrated system solutions for modern timber construction
  • Almost 2,000 employees worldwide
  • Head office in Sachsenburg, Austria

Deal Value

  • Undisclosed


  • M&A Sell-Side Advisory


  • Patrick Seidler, Managing Partner
  • Maximilian Maurer, Senior Manager
  • Frederike Otto, Associate
  • Julian Feick, Associate



Patrick Seidler

Patrick is a founding partner of S&B Strategy GmbH and is responsible for M&A.

With over 12 years of experience as a managing director, consultant and manager with a focus on corporate and investor acquisitions, he is a proven expert in M&A – both for buy- and sell-side mandates. Patrick gained extensive experience in the deals division of PwC, on the management board of Hubert Burda Media and in M&A and strategy projects for national and international clients in Europe and Asia. Patrick completed his Master’s degree in Business Administration at the Amsterdam Business School.

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Maximilian Maurer

Maximilian Maurer

Maximilian holds a Bachelor of Science from the University of Passau. He has several years of professional experience as founder of an FMCG retail company and at the Big-Four consultancies EY and PwC, as well as at a strategy boutique.

Maximilian gained extensive experience in commercial deals and M&A through his project work in the construction supply and software industry.

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